Not just anyone.
While keeping her needs and pain points in mind,
we created a scenario for Joy, then constructed
a map to help us visualize her emotions as
she attempts to accomplish her goal.
This allows us to clearly see the lowest moments in
her journey, moments where we have an
opportunity to help her out.
Here, our ideas and sketches came to life in the
form of low-fidelity wireframes, which we
used to test our product's usability.