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Not just anyone.

It’s_an_emergency._She_has_no_choice._
explore how parents find community to su
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While keeping her needs and pain points in mind,

we created a scenario for Joy, then constructed

a map to help us visualize her emotions as

she attempts to accomplish her goal.

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This allows us to clearly see the lowest moments in

her journey, moments where we have an

opportunity to help her out.

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Here, our ideas and sketches came to life in the

form of low-fidelity wireframes, which we

used to test our product's usability.

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